The Landscape
Taking the Pulse of Consumer Sentiment
9%
US consumers believe digital privacy is a myth
67%
Global internet users are more concerned about privacy
86%
Americans have tried to erase their global footprint online
The Browser Question
91% of browsers are off-limits for cookies
Cookie Thermometer
Users
Marketers
96%
iPhone users have opted-out of tracking — a conservative early indicator. Consider the landscape when Google plays ball.
Consumer Sentiment
marketers may be fatigued, but consumers are wary...
grab a cookie (or
two) to get a glimpse
into their psyche
Unease Is Prevalent
6 Indicators of Consumer Skepticism
The Impact
Reliance on Cookies is Staggering
78-85%
Retail and CPG industries driven by cookie-based ads in the US
And No One Is Quite Ready
Estimated time to shift from cookies to 1st-party solution in the US & UK
35%
6 months
Less than a year
8%
More than a year
6%
2 years
Don't let the doom & gloom get you down. This is positive (promise) and a long-time coming.
Blueprint to Growth
Privacy vs. Personalization Not an Oxymoron
Eradicating opacity and confusion around data usage is key. Here’s what users want to know
What
How
Why
Unifying Privacy and Personalization
The data is clear, people want personalized experiences from brands, but at the same time, people are protective of their online data. As online data privacy laws have become more stringent, retargeting anonymous site visitors has become expensive, and cookie-reliant technology no longer cuts it.
So, what is a marketer to do?
The answer lies in customer identity solutions.
Customer
Identity
The Wunderkind Difference
An out-of-the-box, privacy-compliant solution that delivers the experience your customers desire, and the revenue you need.
Wunderkind's Identity Network
Wunderkind’s Identity Network closes the chasm between privacy and personalization by deterministically identifying traffic down to an email address.
Identity as a Service
The same technology that powers Wunderkind’s email, onsite, and text products is now available to help marketers identify customers and send them one-to-one messages, without relying on cookies.
Onward | Charting the Path to Success
Bottom Line - recapture control by minimizing reliance on Big Tech, which has proven its deep fallibility, driving lower returns despite rising costs (not to mention regulatory pressure closing in and the tide shifting from a consumer POV).
The privacy-first landscape is a pivotal opportunity for brands.
See how the Wunderkind difference can help you win big - agility breeds resilience.
